Strategy & Best Practices

The Playbook

Tactical IR strategy for Bitcoin treasury companies. How to communicate capital raises, report BTC-native metrics, build investor trust, and turn every filing into an opportunity to strengthen your narrative.

Capital Markets2026-02-19

How to Announce an ATM Without Tanking Your Stock

ATM announcements trigger selling by default. Here's the IR playbook for framing dilution as accretion — because when done right, that's exactly what it is.

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